Privacy policy
Last updated: February 12, 2025
This Privacy Policy describes how BLUM PORTUGAL collects, stores, uses and protects your personal data when you visit us, communicate with us or use our services, as well as how general data protection regulation is complied with.
The protection of privacy and personal data is a critical commitment of LUSO BLUM - FERRAGENS PARA MÓVEIS, UNIPESSOAL LDA, based and registered in Portugal, with VAT number 510020100 and headquartered at Avenida dos Mourões, nº 191, 4410 - 500 São Félix da Marinha, hereinafter also identified as “BLUM, BLUM - PORTUGAL, website, we, webshop, Blumshop or blumshop.pt”.
The protection of privacy and personal data is a critical commitment of BLUM - PORTUGAL to the data subject. We undertake to always treat your data fairly and lawfully. BLUM - PORTUGAL is also committed to being transparent about the data we collect about you (“user”, “you”, “your”) and how we use it.
This Privacy Policy applies to all information that the BLUM PORTUGAL website, blumshop.pt, may receive about the User during the use of the website and its products. This Privacy Policy applies to any interaction with BLUM, including through any websites, platforms or applications (hereinafter jointly referred to as “site” or “sites”).
Please note that by using our website you have read, understood and agree to be bound by the terms of this Privacy Policy, Cookie Policy and the site's General Terms and Conditions. This means that you also agree with the use of your information and the method of disclosure as described in this Privacy Policy. Please read this Privacy Policy carefully and if you have any questions or concerns regarding this Privacy Policy, please contact us by email to info.pt@blum.com or by phone to +351 227 334 200. Any changes we may make to our privacy policy in the future will be posted on this page and, when appropriate, sent to the user by email.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
Personal data means any information relating to an identified or identifiable individual (“data subject”). An identifiable individual is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, in-line identifiers or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual.
What personal information we collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.
Data processing operations are lawful when:
- the processing of personal data is necessary for the execution of a contract pursuant to Article 6(1)(b) of the GDPR, such as the sale of products, repair services and delivery services;
- when the Data Subject has given their consent to the processing of their data pursuant to Article 6(1)(a) of the GDPR, such as customer records, profiling and the transmission of data to third parties;
- when the processing arises from a legal obligation, in accordance with Article 6(1)(c) of the GDPR, such as for billing purposes.
Below you will find more detailed information on the specific categories and types of personal information we collect.
Information we collect directly from you
Information that you directly submit to us through our services is based on contractual and legal obligations as well as your consent, and may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, VAT number, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
- Usage data: Information about how the user interacts with the website or app, including features used, bugs and other diagnostic data.
- Marketing preferences: Communication preferences and records of consent to receive marketing materials.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information we collect about your usage
We collect your personal data in various ways, including the following:
Automatically: as you browse our site, certain information relating to your browsing patterns and technical data about the equipment you are using to access the site is collected automatically through cookies, server logs and other similar technologies.
Directly from the user: contact details, financial data, identity data, transaction data, profile data or any other information directly provided by you when you request our services, use our services, register for an account, create or modify your profile, set preferences, fill in online forms or communicate with us in any way.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How we use your personal information
- Providing products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
- Communicating with you and service improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With busine
- ss and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we collect and use your personal information" and "How we disclose personal information":
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We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
User generated content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
In compliance with legal and/or contractual obligations, your personal data may also be transmitted to third parties for their own purposes, namely network operators, banks and insurance companies, judicial, administrative, supervisory or regulatory authorities, as well as entities that lawfully collect data, prevent and combat fraud, market or statistical studies.
When you choose to follow BLUM on social networks, or when you access the website through them, your personal data may be processed by the entities managing the social networks or the features provided, in accordance with their respective privacy policies, which we recommend you read before browsing this website.
We may share your personal data with:
Service providers: Third parties who assist us in operating our business, such as payment processors, customer support and analytics providers.
Legal authorities: If required by law, we may disclose your personal data to government bodies or law enforcement agencies.
Children's data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and retention of your information
To protect your personal data, we adopt appropriate organizational and technical security measures. These measures include ensuring that our internal IT systems are adequately secured and implementing procedures to deal with any suspected data breach. In the unlikely event of a data violation, we will take steps to mitigate any loss or destruction of data and, if required by law, notify you and any applicable authority of such violation.
Although we use appropriate and up-to-date security measures, please be aware that this process is never completely secure. We strive to protect personal data, but we cannot guarantee the security of data transmitted to or by us.
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
As a rule, we will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable law), resolve disputes and enforce our legal agreements and policies. We store your personal data if you wish to receive marketing content from us (you have the right to withdraw your consent or object to processing at any time). We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen security or to improve the functionality of our service, or when we are legally obliged to retain this data for longer periods.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority (National Data Protection Commission) at www.cnpd.pt.
International users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by phone to +351 227 334 200, by email to info.pt@blum.com or in writing to Av. dos Mourões, n. 19, 4410-500, São Félix da Marinha.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.
